Visit, shop, dine and stay with the Visit Lichfield Card


Whether you’re in Lichfield for a weekend break or just popping in for the shops, we want you to get the most of your visit. That’s what our Visit Lichfield Card is all about.

Businesses across Lichfield District have joined together with Visit Lichfield to create great savings for our card holders. All you need to do is apply for your FREE card and sign up to receive our monthly updates at the link below, check out what offers are available before heading out and then show your card at participating businesses.

Apply for your card here!


Current offers





City Tours with Visit Lichfield

Guided tours with Visit LichfieldDiscover Lichfield

You can get a 10% discount when you book onto any of our Visit Lichfield city tours. From heritage to ghost tours, there's something to discover throughout the year.

Simply tell the team you have a card when you book. Find out more about the range of tours available here

Offer available until further notice. 



Coton House Farm

Book a meeting or conference with a discountMeet a great offer

Looking for somewhere to host a meetings and conference in a gorgeous setting with great catering? Got your Visit Lichfield Card? Then get your 10% discount on standard rates at Coton House Farm. Just tell the team about your card when you make your booking. 

Offer available until further notice.




Midland Karting

Go karting at Midland KartingGet go-karting!

Visitors looking for an adrenaline rush can save 10% on their bookings with their Visit Lichfield Card.

Simply book online here using the code MK10VL21.

The code can't be used in conjunction with any other offers. 

Offer valid until March 2022.



Jono’s Tourism

Jono's TourismHistory of Lichfield

You can enjoy £5 off any pre-booked private history tour of Lichfield with Jono’s Tourism, with a maximum of five people per tour.

Tours can be booked here:

Offer valid until August 2021.








Allen Brown Jewellery 

Jewellery cleaning serviceKeep your sparkle

Card holders can get one piece of jewellery cleaned free of charge in the workshop at Allen Brown Jewellery in the Heart of the Country Shopping Village. 

The offer is subject to change and amendments, please call for details on 01543 481948.

Offer valid until further notice.



National Memorial Arboretum

Save in the NMA gift shopGift shop savings

Make the most of a fantastic offer especially for Independents' Weekend on July 3 and 4, 2021, with 10% off in the Arboretum's gift shop.

From August to October card holders can enjoy a 5% discount on all gift shop purchases.

Please note that entrance to the Arboretum is free, however there is a £4 charge for parking. Pre-booking is required to visit the Arboretum. 

Offer available until October 31, 2021.


Roman Originals

Save on clothes at Roman OriginalsThree Spires savings

Card holders who enjoy clothes shopping can enjoy a 10% discount on all full price items in the Roman Originals store in the Three Spires Shopping Centre in Lichfield city centre. 

Offer valid until further notice.




Samuel Johnson Birthplace Museum & Bookshop

Samuel Johnson Birthplace Museum bookshopBrilliant books

You can use your Visit Lichfield Card to save 20% when you purchase anything in the wonderful bookshop, which sells second-hand books, giftware and all things related to Samuel Johnson.

Offer valid until further notice.




The Style Hut

Discounts available on hair cuts and colours at The Style Hut

Get a fresh look

If you're looking to treat yourself to a fab hair cut or colour then take your Visit Lichfield Card to The Style Hut, where new customers can enjoy a 25% discount when they show their card. 

Offer available until further notice. 








Bradshaw Brothers

Bradshaw Brothers farm shop in BurntwoodDine out discounts

When you visit Bradshaw Brothers with your card you can enjoy several offers. 

Including 10% off dining for two in the outside garden Monday to Thursday, two takeaway small Bradshaws Farm House Breakfasts including tea and coffee for £10.00 Monday to Thursday, and cake of the day for two with a regular tea or coffee £6.00.

Offer valid until further notice.



The Hub at St Mary’s

The Hub at St Mary'sCuppa and a cake

Card holders can enjoy a cake and a hot drink for £3.50 at The Hub at St Mary’s.

This cannot be used in conjunction with any other offers and is not available after 6pm.

Offer valid until further notice.








Drayton Manor Hotel

Stay at Drayton Manor HotelBed & Breakfast

Drayton Manor Hotel is offering Visit Lichfield Card holders 30% off its Best Available rate Bed & Breakfast rates subject to availability, which is bookable by clicking this link.

This can also be booked direct with the hotel reservations team on 01827 285551 or when quoting “Visit Lichfield”.

Offer valid until further notice. 



The George Hotel 

Stay at The George HotelExplore Lichfield 

Escape to The George Hotel set right in the heart of the historic city of Lichfield from £149 for two. Find out more about the offer and how to book on the hotel's website here

Offer valid until September 30, 2021.




Enjoy special offers

Group Offers



If you are visiting Lichfield with a group you can enjoy the following special offers with your Visit Lichfield card:




Terms and conditions

For participating businesses:

  • Generic offers cannot be promoted in this scheme. Offers should be unique to the card and should be specific and clear.
  • Participating businesses cannot change/cancel the specified offer associated with the card without first informing the Visit Lichfield team and allowing 5 working days for the web listing to be updated.
  • Businesses are responsible for ensuring all staff are aware of the Visit Lichfield Card and the associated offer.
  • Businesses are responsible for ensuring all offers can be fulfilled as advertised.
  • Businesses are responsible for ensuring compliance with any legal age requirements associated with offers they provide, such as the sale of alcohol.
  • Visit Lichfield reserves the right to change the card, terms and conditions or operating procedure at any time.
  • Visit Lichfield reserves the right to remove any offers or participating businesses at their discretion should businesses breach terms and conditions or complaints be made about an offer or business.

For card holders:

  • Card holders are responsible for checking which offers are still current as they may be changed at any time.
  • Card holders must present their physical Visit Lichfield card to participate in any promotions.
  • Card holders should be aware the participating businesses may retain the right to refuse service in relation to any offers that require proof of age or other identification, such as the sale of alcohol.
  • Visit Lichfield will retain card holder information for use only as required in association with the Visit Lichfield Card, such as sharing offer updates via email if a holder has signed up to receive them. For full details go to
  • Visit Lichfield reserves the right to change the card, terms and conditions or operating procedure at any time.