National Memorial Arboretum takes crucial step towards opening of new £8million events building

Wed, 04/07/2018 - 11:01

The National Memorial Arboretum, in Staffordshire, is set to open Aspects, a new £8million events building in October 2018. At this exciting time for the Arboretum, as it branches out into meetings and conferences, a new Business and Development Executive, Emma Syer, has been appointed to develop relationships with event planners, building on her experience working in events for several museums and art galleries.

The Arboretum currently hosts hundreds of small and medium sized events for organisations from across the UK, including military, fraternity and business groups. With the Arboretum being part of The Royal British Legion, it also stages large set piece events on key dates each year. Hosting these commercial events helps to secure the sustainability of the site, ensuring that it stays free to enter for its 300,000 annual visitors.

Aspects will be replacing the large marquee that was temporarily erected a few years ago. It provides a new large flexible events space, with the ability to accommodate theatre style events of up to 500, as well as small intimate meetings, all with spectacular views across the Arboretum. The new events space will also have a large banqueting kitchen, capable of catering for banquets of up to 300 people. A new bar area will provide an informal space for drinks receptions, registrations, break-out sessions and evening functions. 

Emma has joined the Arboretum from her former post at the River and Rowing Museum, where she successfully liaised with a range of clients to host a variety of events, and the sales of conferencing and events space. In her new role, Emma will be responsible for the third-party events business, developing relationships with memorial holders, associations and corporate customers. Emma begins her new role at the Arboretum at a crucial time before the opening of Aspects.

The National Memorial Arboretum is easily accessible from all parts of the country, with connections to major motorway networks, and nearby railway links to the West Coast Main Line and Cross City Line. Aspects provides the perfect space for conferences and events, and the stunning backdrop of the Arboretum sets it apart from its competitors.

Emma Syer, Business and Development Executive, National Memorial Arboretum, said: “I am excited to be carrying out the new role of Business and Development Executive at such a transformative moment for the Arboretum, with the opening of the new Aspects building. I am looking forward to working with event planners and organisers alongside the Arboretum team to deliver first class events, making the most of the fantastic assets we have on site to create a lasting memory for attendees”. 

Sarah Oakden, Head of Marketing, National Memorial Arboretum, said: “Emma has an exceptional track record of delivery, working with a wide variety of organisations to deliver high quality events of all types and sizes. Her skills and experience will be a huge asset to the Arboretum and will enable us to broaden and develop our established events business. This is an exciting time at the Arboretum and we look forward to working with a broad range of businesses, organisations and agents”.